SERIOUS SIMULATIONS HONORED BY ORLANDO BUSINESS JOURNAL
Nearly 20 years ago, when Christopher Chambers was still an officer in the U.S. Army, he helped develop one of the world’s first “serious games” – video games that serve a purpose beyond entertainment.
Chambers at that time was the deputy director for the Army Game Project, leading product development, distribution, public relations and marketing. He took that experience and in 2014, founded Serious Simulations LLC, which designs and makes human motion-based, virtual-reality (VR) training
devices. The firm, which leads the world in individual and small group simulator technology, has clients that include military personnel, as well as law enforcement officials, emergency responders, commercial/industrial workers, athletes, and for individual/group professional training.
The realistic, wireless, easily moveable simulators enable full psychological immersion and unhindered human physical motion, which means individuals can train in their duty gear. The simulators and related components are designed to be wireless and light so the users can have the actual tools of the trade, such as weapons, fire nozzles, footballs and helmets. The firm also is developing ways to overcome simulation motion sickness, helping encourage wider public acceptance and long-term use of VR.
The firm’s systems also feature:
Additionally, the firm’s Zero-Fram Latency Wireless VR Processor can help process visual images more than a thousand times faster than the human brain.
“Our current technology is four years in the making, with seven patents awarded or pending, and numerous other innovations and intellectual property developed,” said Chambers, the firm’s CEO. “Accomplishing professional training in areas or tasks that are too dangerous, expensive or take place in currently denied access areas — for example enemy territory, buildings or places constantly in use or too far away — while enabling instant feedback, instant resets and the cost advantages of more effective training in less time.”
In fact, the firm in August debuted an industry first at the Pro Football Hall of Fame Enshrinement Week: a wireless VR helmet mounted display for elite football quarterback training. The first unit was created for Colorado-based Sports Virtual Training Systems, which is bringing VR simulation to professional and collegiate football. The first system focuses on training pro quarterbacks, but can be altered for elite college and professional players in all positions.
Serious Simulations was chosen as one of Orlando Business Journal’s 2018 Innovations in Technology Awards honorees.
Here’s more from Chambers on the company’s tech:
How does your innovation help your customers? Current and target customers include military, first responders, elite athletes, heavy industry, and even location-based entertainment/theme park clients. These customers all demand more realistic and immersive experiences to achieve the best training outcomes possible.
What sparked that idea for you? At the Army Game Project, we produced in-house a video game for the purpose of Army strategic messaging and recruiting, and then expanded the franchise to Xbox, mobile and arcade games. I deployed to Operation Enduring Freedom, and returned to the America’s Army team with a new self-imposed mission to help in the war effort. We quickly dual-purposed our game code to support training and simulation. We built simulations to train soldiers on robots and weapons that were so new, they were introduced directly into the combat theaters with only limited paper-based training packages. Our game-based training was far superior and efficient. This experience sparked my belief that video game technology actually saves and improves lives, more so now, when it is coupled with virtual- and augmented-reality technology in immersive simulators.
How does it impact Central Florida’s economy? We are adding to the reputation of Orlando as “Simulation Valley,” the epicenter of simulation industry. We currently engage approximately a dozen individuals, and team with many small and large companies pursuing government and civilian programs that can bring in hundreds of millions of dollars.
What was your biggest misstep when trying to get that idea going? We tended to concentrate too much effort on one person’s or company’s shoulders, which created a situation ripe for delays and failures. We try now, wherever possible, to spread out our needs over several individuals and firms.
What was your proudest moment in bringing that idea to fruition? I get a feeling of pride whenever a person puts on our wireless VR headset that features human peripheral vision and crystal clear optics, and they say “I’ve never seen anything like this before.” I’m equally proud when a world-class defense prime contractor comes by for a presentation and says “Very impressive. You have accomplished an amazing amount in a short period of time.”
Your advice to other tech innovators: Stay confident and committed. Be mentally prepared for a long haul. Nothing worth doing happens fast or easy.
About Serious Simulations LLC …
Innovative idea: Completely realistic, wireless, easily moveable simulators enabling full psychological immersion and unhindered human physical motion
Time it took to execute the idea: Four years
Investment: $3 million-plus, mostly in internal technology development
Employees involved in getting it implemented: 30
Headquarters: OrlandoI
Industry: Modeling and simulation
Anjali Fluker
Associate Managing Editor
Orlando Business Journal

Virtual Reality is on a tear through the sporting world. New and more digitally advanced devices are being developed, modified, and enhanced more rapidly than ever before.
Serious Simulations LLC, a veteran-owned company who designs and manufacturers human motion based VR training devices for the military as well as small group simulators, decided to dive into the world of professional football.
The virtual reality headset was revealed at the NFL’s Hall of Fame induction ceremony this month in Canton, OH. The technology mounts a camera to a football helmet so fans could experience life as a quarterback by wearing the wireless helmet in a 40’x40′ playing arena.
“Our technology lends itself to a variety of skill sets…Sports had always been a target of ours,” said Serious Simulations CEO Chris Chambers to the Orlando Sentinel.
In 2015, Serious Simulations decided it was essential to focus on reducing latency problems in regards to their VR technology. They wanted to decrease the amount of time it takes for the visual display to respond to an individual’s head movement.
In 2016, Chambers was connected with Denver Broncos GM, Ted Sundquist, who had planned to launch a Sports Virtual Training System in Colorado to create a more realistic feeling headset. While Chambers’ company worked to advance their technology, Sundquist built the simulator.

“The key to our simulator’s success is the integration of the latest technology in the marketplace,” Sundquist told the Sentinel.
Players from both the Ravens and Bears — and NFL commissioner Roger Goddell — were able to test out the revolutionary helmet in a private session before the pre-season NFL Hall of Fame game.
“It’s a great feeling that it came together…We didn’t expect to have to change so much from the military version. But it was good to see people react well to it,”Sundquist added.
The world of VR is continually changing, evolving and working to create a more realistic environment. Serious Simulations did state that they are still working to tweak and modify the technology for a more realistic experience. Additionally, they are working to decrease the helmet’s weight along with tweaking the software itself.
Serious Simulations is a model and simulation company located in East Orlando’s Research Park. The company designs and manufactures realistic training systems for military, law enforcement, and emergency response using custom made motion tracking systems and wireless devices.
Click on the link below to see the video on the WUCF Science! TV show.
Christopher Chambers, chief executive officer of Serious Simulations, LLC, said the SciTech Central segment about his company highlights its groundbreaking technologies that are centered around human motion based, wireless, and realistic experiences for training or entertainment.
The segment that aired and will continue to be aired on PBS SciTech Central channels across the country, features Chambers and key members of his team demonstrating how they’ve taken virtual reality (VR) training to the next level by making simulators totally wireless and as realistic as possible, bringing in real weapons and devices, finely tracking human body movements, and processing data in near-real time to display as an avatar in a virtual world scenario.
The SciTech Central program highlighted how some of the company’s five patented systems enable a person’s participation as an avatar in a virtual environment, and to fully interact with real equipment and avatars of other people. The goal is full immersion and belief that the individual is actually in the virtual experience. “In VR training situations, this immersion can generate positive stress and obtain higher levels of concentration and better training outcomes,” Chambers explained.
As a rising company in the global simulation business, Serious Simulations is pioneering technology in the emerging area of individual and small group VR based simulation. The company has developed simulators for people doing dangerous jobs including soldiers, law enforcement officers and first responders, and extends similar technology to entertainment and professional sports training.
The program was a result of research by the producer of PBS’s SciTech Central show, who was searching for companies with high tech offerings in the Florida area as features on the program. The weekly show explores the frontiers of science and reports on cutting edge technologies. When Serious Simulations came up during the search and revealed what they had accomplished in wireless VR, Chambers, the founder and a former Army officer, was contacted to arrange the taping. In the program, PBS also highlighted the role of Veteran Owned Small Businesses in the Orlando area.
Click on the link below to see the video
Recent Comments